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About What SABIA is about
About What SABIA is about
What SABIA is about
Monday, 22 March 2010 10:13 | Written by Alysson | 
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Our mission is to create a bridal standard of excellence and to be the bridal authority in South Africa.
SABIA is a commercial enterprise that performs similar functions to that of an association.
Because the wedding industry is made up of various services with very few overlaps and is based on a high degree of personalisation and one-to-one service it is nigh impossible to use education, as other bodies do, as the basis of providing a standard.
VOW AWARDS
SABIA created a vehicle that would measure service delivery - the VOW Awards. The VOW Awards was created to achieve three goals:
1. for suppliers to be rated by the only person who has experienced their service, THEIR CUSTOMER
2. to use those ratings to determine who the best suppliers are as rated by customers
3. to use the customer ratings to determine who can become an Accredited Member thereby providing confidence to their new customers (brides-to-be)
SABIA Bridal Survey
SABIA runs the only survey of the wedding industry in South Africa where both suppliers as well as brides respond. The goals are:
Determine how big the industry is annually
Provide companies with information on the impact the wedding industry makes on their turnover
The contribution wedding suppliers make to their bottom line e.g. cake makers use sugar, flour, eggs, cream, etc to make beautiful tasty cakes, where do they buy their supplies from, how much are they using annually, etc
Buying trends
Marketing trends
What are choices being based on?
How is the spend spread out?
Assist brides with average costs of services
SABIA is a commercial enterprise that performs similar functions to that of an association.
Because the wedding industry is made up of various services with very few overlaps and is based on a high degree of personalisation and one-to-one service it is nigh impossible to use education, as other bodies do, as the basis of providing a standard.
VOW AWARDS
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SABIA created a vehicle that would measure service delivery - the VOW Awards. The VOW Awards was created to achieve three goals:
1. for suppliers to be rated by the only person who has experienced their service, THEIR CUSTOMER
2. to use those ratings to determine who the best suppliers are as rated by customers
3. to use the customer ratings to determine who can become an Accredited Member thereby providing confidence to their new customers (brides-to-be)
SABIA Bridal Survey
SABIA runs the only survey of the wedding industry in South Africa where both suppliers as well as brides respond. The goals are:
Determine how big the industry is annually
Provide companies with information on the impact the wedding industry makes on their turnover
The contribution wedding suppliers make to their bottom line e.g. cake makers use sugar, flour, eggs, cream, etc to make beautiful tasty cakes, where do they buy their supplies from, how much are they using annually, etc
Buying trends
Marketing trends
What are choices being based on?
How is the spend spread out?
Assist brides with average costs of services
Last Updated (Monday, 26 July 2010 16:14)