Home 
Wedding Survey Why buy the survey?
Wedding Survey Why buy the survey?
Why buy the survey?
Monday, 10 May 2010 07:58 | Written by Alysson | 
| 
| 
Why is the survey relevant to you, as a supplier?
It can save you money!
For the very first time you can see what brides are reading, which sites are they visiting and what do they like when they get there. Everyone has a limited marketing budget that is limited and the trick is to ensure that where you do spend your money you will get the desired response.
As this table illustrates there are discrepencies between where a supplier of honeymoon destinations advertise and which sites brides actually visit.
This is only one example. Do you know which expo to go to? What magazine to advertise in? What components does a bride like to see on a website to ensure she stays and doesn't move on.
It can save you money!
For the very first time you can see what brides are reading, which sites are they visiting and what do they like when they get there. Everyone has a limited marketing budget that is limited and the trick is to ensure that where you do spend your money you will get the desired response.
As this table illustrates there are discrepencies between where a supplier of honeymoon destinations advertise and which sites brides actually visit.
| Brides | % | Honeymoons Destinations |
% | |
| Where to stay | 28% | Where to stay | 27% | |
| SA Venues | 18% | SA Venues | 30% | |
| Direct to Site | 9% | Other | 17% | |
| Cape Stay | 5% | Cape Stay | 10% | |
| Safari | 4% | Safari | 27% | |
| AA Travel | 4% | AA Travel | 27% | |
| 4% | ||||
| Portfolio | 3% | Portfolio | 3% |
This is only one example. Do you know which expo to go to? What magazine to advertise in? What components does a bride like to see on a website to ensure she stays and doesn't move on.
Last Updated (Tuesday, 11 May 2010 14:51)