THE INDUSTRY IS WORTH R27 BILLION ANNUALLY

The results of the first Wedding Survey undertaken by SABIA (The South African Bridal Industry Academy) to determine the value of the industry indicates it is worth in excess of R27 billion annually. 

 The survey has determined what factors influence the bride’s choice when selecting wedding suppliers and how they source them and on what they are basing their decisions.

 Some interesting results include the following:

• Brides spent R52 million on their bouquets
• More than 120,000 bottles of sparkling wine/champagne/wine are drunk to toast engagements annually
• Average length of engagements are 6.5 months
• R1.5 billion is spent on honeymoons both locally and abroad
• 1.8 million hours of music is played at weddings by DJ’s and musicians
• Brides spent R98 million on hair and beauty.  That does not include the makeup they have already purchased nor beauty treatments prior to the wedding.
• 76% of parents still contribute to the cost of the wedding
• The most popular colours for weddings are predominately white with blue, silver and green as accents
• 45% of brides lost less than 5kg before their wedding

 The survey included brides, brides-to-be and 13 different suppliers ranging from cake designers, beauty therapists to photographers and wedding venues.      The study is based on a combination of interviews and online surveys.   The survey was conducted by SABIA and analysis was undertaken by Catalyst.   

Because the industry is so diverse and there is very little overlap between categories of suppliers the survey results have been split into categories (where we received sufficient responses for analysis) and the brides and brides-to-be.    To purchase the survey click here. 

At the Road Shows we will be sharing the results of the survey and insight into how to further grow your business in this target market be it suppliers or brides and most importantly, how to reach them.   To book your seat at the venue relevant to you click here.

Road Shows

Join us for champagne and high tea for 2 hours 

6th May, Port Elizabeth, The Plantation @ 09:30am

12th May, Bloemfontein, Pembi Conference Centre, @ 10:00am

13th May, Nelspruit, Sheppard Boutique Hotel @ 09:30am

18th May, Cape Town, The Vineyard Hotel @ 09:30am

26th May, Johannesburg, The Westcliff @ 09:30am

27th May, Durban, 1 to 1 Gateway, @ 10:00am

Limited Seats Available!       COST R 580 p.p. (incl. VAT)